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Rentokil Initial Proudly Sponsors The 1st World Pest Day

The inaugural World Pest Day launch event is held in Beijing Hotel, Beijing, China on June 6th, 2017, a unique day calling for everyone’s attention to "Small Pest, Big Problem”.

The “World Pest Day” is initiated by The Chinese Pest Control Association (CPCA), and co-initiated by several organisations and companies, including Rentokil Initial, The Federation of Asian and Oceania Pest Managers Associations (FAOPMA), The National Pest Management Association of US (NPMA), Confederation of European Pest Management Associations (CEPA) and WHO Collaborating Centre for Vector Surveillance and Management.

Pests such as cockroaches, mosquitoes, rats and flies bring health threats to every individual or family. According to Bill Gates Foundation’s statistics, Mosquitoes took 830,000 lives just in year 2015, named the deadliest animal in the world. The World Health Organization reported that more than 50 percent of the world's population is presently at risk from mosquito-borne diseases. They are the primary vectors for major human diseases such as yellow fever, malaria and dengue fever and most recently Zika virus, which is causing global concern in recent years. These shocking figures and new crises put pest control into the spotlight and emphasize the importance of pest management, which is the intention of establishing the “World Pest Day”. It is supported by 41 Chinese Academy of Engineering, 21 members of the CPPCC National Committee, and pest control industry leaders from more than 30 countries.

On this special day, Rentokil Initial, the leader in global pest control, gave professional pest control insights covering both worldwide and China market situation, and sharing of developing trends.

According to Cassie Tao (Managing Director of Mainland China and Taiwan, Rentokil Initial), comparing to some developed countries that are already skillfully applying Integrated Pest Management, the pest control industry in China requires steady development, growing to be more professional, globalised and standardised.

“Global exchange and collaborations” will be an inevitable trend to accelerate the development of pest control in various countries. As the industry leader, Rentokil Initial has been continuously developing new technologies and taking cross-border cooperation to help establish the platforms for global exchange and collaborations, and to improve industrial technologies, standards and regulations. This is also the key reason why Rentokil Initial gives our full support to the World Pest Day.” said Paul Cochrane, Regional Managing Director of Asia, Rentokil Initial.

In addition, Rentokil Initial pointed that, with the increase of GDP, public tolerance towards pest problems will continue to decrease. People from developing countries are gradually realizing that the traditional way of using large amount of poison to kill pests is no longer the best solution, strengthening awareness and knowledge about pest management and prevention are actually the most important factors now, especially from the environmental point of view.

Attention to pest problems should not be a one-day event on June 6th, Rentokil Initial and all industrial associations will continue to remind everyone on "Small Pest, Big Problem” through various activities and different channels. Together with people all around the world, treat every single day as “World Pest day”, protect ourselves from damages or health risks brought by pests.

Media contact:
Louise Leong
Marketing Director - Malaysia, Thailand, Brunei & The Philippines
Email: louise.leong@rentokil-initial.com

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