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The recent Rentokil Global Pestaurant had been a great success across few countries, attracting thousands of intrigued visitors with bug treats. Furthermore, the event had also won several prominent awards in the UK:
In2 SABRE Award (formerly known as Silver Sabre) is run by The Holmes Group, which recognises campaigns that demonstrate the highest levels of strategic planning, creativity and business results. Pestaurant won the Best Live Event 2013 award.
The Golden Hedgehog Awards celebrates excellence and gives valued recognition to outstanding campaigns in the Public Relations and Communications Industry across the UK. The event is sponsored by the online magazine for the PR sector, PRmoment.com. Rentokil's Pestaurant was awarded Event of the Year 2013.
The Drum Marketing Awards rewards and celebrates in-house marketing teams and marketing agencies that excelled at producing effective marketing strategies. The awards are now in their 8th year and had grown to become one of the most sought after accolades in the marketing industry. Each year, the event pulls together a panel of judges consisting of senior marketers from big brands. It was a close call with other renowned brands but Pestaurant stood out to win Event or Experiential Strategy of the Year.
And recently, Pestaurant bagged another two awards for Consumer Relations Campaign and Event of the Year. CIPR Excellence Awards is the leading public relations awards, recognising the outstanding achievements of individuals, in-house teams and agencies across all sectors of the profession. Featuring 29 hotly contested categories, the Excellence Awards is the most rigorously judged in the profession, setting winners apart from the rest through face-to-face interviews with an expert panel of judges. For 30 years, this prestigious event had celebrated best practice, raised the bar and proven the societal value of public relations by recognising and rewarding some of the most memorable and life-changing campaigns.
Consumer Relations Campaign — Download the full version of the Case Study here.
Event of the Year — Download the full version of the Case Study here.